1. What is a CTO?
From his research Roger Smith (2007) describes CTO's as “c-level executives who make important strategic decisions that impact the competitive position of the company” so is neither an IT Director or Technical Director.
In other words, CTO’s aim to make decisions about the business that drive the business forward into the future, to achieve continuous growth by effectively using science-based technologies, knowledge, and the business’s capabilities in unique ways to provide customers with more value and out-manoeuvre the competition.
2. Why is a CTO so important?
CTO’s are able to identify and implement feasible new opportunities for the business, change the path from mediocre to highly competitive, modernise a business, and create unique technology strategies for growth from competitive advantages. Without growth a company will cease to exist, and growth requires effective change.
The 5 books below were selected as they add to the knowledge smaller business owners have already gained from experience and other sources of reading, provide perspectives on various strong mindsets entrepreneurs often rely on, provide a solid foundation for budding entrepreneurs about to start out, and teaches best practices for providing a professional service using IT.
The Gassman, Frankenberger, and Csik (2014) “magic triangle” framework (below) provides a simple, easy to understand way of forming a solid foundation for your business at any stage of development.
Fig 1 “Magic triangle” adapted from Gassman, Frankenberger, and Csik (2014).
Consider this scenario: You are looking at different applications (apps) to process your bookkeeping tasks. You ask your IT guy or post a question on social media asking like-minded group members what app they recommend for the task. Within 72 hours your IT guy and 130 social media members have responded, each adamant the app they use is best for the task. How do you know which one to choose?
Here are 5 measurements in a table for easy app comparisons, together with how to use the table, and brief descriptions and sample questions for each measurement.